– Rod Brinson | The Brand Strategist
We Believe In The Power of Empowering Others
Build Your Brand
Helping Business Owners Establish Themselves & Grow Their Revenue
I care about helping entrepreneurs thrive in business.
Whether or not you have a clear vision for your business, you need the right strategy to bring it to life. As your Brand Strategist, I will deliver expert, results-driven strategies that transform your business dreams into reality. If you’re tired of empty promises and generic programs, my hands-on approach will provide the guidance and tools you need to achieve the success you’ve envisioned.
So in what ways can I serve you?
Stage I: Belief
Discovering the Core That Powers Your Brand
Before anything is built, we start with you. This is the internal work—the coaching, clarity, and confidence that anchor everything else. Through guided sessions and honest self-exploration, we’ll uncover the beliefs, values, and motivations that fuel your brand’s purpose. You’ll walk away with a renewed sense of direction, rooted not in trends but in truth.
Stage II: Roadmap
Strategizing Your Vision With Intention
Once we understand who you are, we map out where you’re headed. This stage is focused on strategy—your brand positioning, target audience, messaging architecture, and competitive edge. Whether you’re starting fresh or refining your approach, this roadmap becomes the lens through which every creative and business decision will pass.
Stage III: Appearance
Bringing Your Identity to Life
Now that your strategy is clear, we design the visual language that communicates it to the world. This is where logos, typography, colors, and creative assets are crafted—then documented in your brand guidelines. Every visual element will align with your values and speak directly to your audience. Your appearance becomes your first impression—and it’ll speak before you ever say a word.
Stage IV: Network
Establishing Your Digital Presence
Here’s where your brand begins to breathe. We take your identity and build out the platforms that connect you to your audience: your website, social media accounts, Google Business Profile, email marketing system, and SEO-optimized content. This isn’t just setup—it’s strategic presence-building that ensures people can find you, follow you, and trust you.
Stage V: Drive
Sustaining Momentum and Growth
A brand isn’t something you launch once—it’s something you live. In this final stage, we activate your brand through marketing support, coaching, campaign planning, and content execution. We’ll equip you with systems to maintain consistency, track growth, and evolve over time. And as you grow, we revisit the core—your belief—refining your brand as you refine yourself.
Hear What Other Business Owners Are Saying...
Rashante Lee
Celebrity Wardrobe Specialist
“Rod and his team at Brinson Designs are incredible—helping me, a multi-talented millennial and creative director, pull everything together with brilliant strategies and a beautiful, cohesive brand that truly speaks to who I am.”
Kerri Walker
Owner, Hungry Hippo Food Truck
“Rod has been a game changer for my business, taking my design ideas to new heights while freeing up my time to focus on my passion. Roderick not only built an incredible website but also became my go-to consultant, making my business run smoother than I ever imagined.”
Pete Alexander
The Husband Type Podcast
“Rod, Thank you so much for being a dope Brand Strategist. This man is amazing, he will take your brand to the next level!”
Angelina Fong
CEO, AF Aspire Group